coronado real estate

Ask an Expert // Frances MacCartee



1. Can you tell us a little bit about your background and real estate business?

My husband and I began flipping homes and doing renovations for family members back in 2009.  I loved walking into a home and trying to imagine what it could look like with some TLC. It was hard work and very stressful at times.  But, when you can see your dream become a realty, it makes it all worth it.  I knew then that I loved real estate.

2. What led you to becoming a realtor?

I had worked with Charlotte Rudowicz as our realtor, as well as our family’s realtor for years.  She was so knowledgeable about real estate in San Diego.  Seeing how happy and successful she was in this industry really helped me to make my decision to get my license and partner with her.  We formed The Bay to Beach Group at Berkshire Hathaway in Coronado.  We love what we do and it shows in our dedication to our clients.

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3. What has been the biggest challenge of starting your own business? 

Creating a brand for yourself that separates you from your competitors.  Being able to explain how you are different and why your brand is better than the 100s of others you are competing against.

4. Any advice on how to manage home life, mom life and business life? 

I wish I knew.  It’s a constant struggle and I sometimes I just feel like there aren’t enough hours in the day.  It's hard and I don't think there is ever really the right way to do everything. But, I wouldn't have it any other way.  It's extremely satisfying being a wife, a mother and a business women.  Exhausting, but satisfying.

5. Do you have any home trends that you are loving right now?

I am loving the black houses!  They look so fresh and clean.

Design // McAlpine

Design // McAlpine

6. What is the best piece of advice you have ever received?

 In real estate: Disclose, disclose, disclose! Never miss a detail.

 In life: You are in control of how you feel.  Feeling sad?  Be happy.  Feeling anxious?  Be calm.  Only you can decide how your day is going to go.